Mike Michelini has lived in China over 10+ years, starting sourcing companies, internet marketing tools and agencies, and building and consulting for e-commerce businesses in and out of China.
He has been speaking at internet marketing and ecommerce events since 2009 and is actively seeking keynote and training seminar speaking sessions. If you are an event organizer or a corporate training department manager looking to add some energy and knowledge to your session on the topics of e-commerce, manufacturing, sourcing in and out of China, get in touch with Mike’s team today about having him at your next event.
TRAINING AND SPEAKING SESSIONSOverview of the Various Training Sessions Mike has and can do for your company
How To Start A Dropship Business From China
3 hour workshop
• Part 1: DropShip Sources & Integration
• Part 2: Differentiation
• Part 3: Communication Tactics
• Part 4: Marketing Tactics (SEO), and Case Studies
Amazon FBA Setup and Structure For Private Label
3 hour workshop
• Part 1: Thought process on when opening an Amazon Seller Central Account
• Part 2: Where should you register your company?
• Part 3: Setting up your listings, dos and don’ts
• Part 4: Marketing tactics to grow your Amazon listing even before you launch
• Part 5: Case studies from other attendees and you!
Amazon FBA Operations (Seller Central)
2 Days, On site
• Part 1: Customer Service In Amazon
• Part 2: Listing Creation and Optimization
• Part 3: Inventory And Logistics
• Part 4: Pricing Strategy
• Part 5: Promotion Strategy
• Part 6: PPC Paid Advertising
• Part 7: Reports
Customer Service – Amazon is a customer centric platform, and your main job is to ensure the customer is fully satisfied with their order. Here we discuss strategies to keep your customer service top notch, and also how to leverage that for more positive endorsements and sales.
Length: 2 – 3 hours
Listing Creation and Optimization – Your product page on Amazon is called a listing. This is what customers see when deciding to buy your product – how can you make the most of this chance to convert that visitor to an order? In this session we go through tactics for maximizing clicks and sales.
Length – 3 – 4 hours
Inventory Control and Logistics – what will it take to get your product into the Amazon FBA warehouse. how to create shipping plans, how to oversee your stock levels and ensure you reduce your risk of running out of stock.
Length – 2-3 hours.
Pricing – as any marketing project, pricing strategy is a big part. What is the thought process when deciding the price of your product on Amazon? How do you compare to your competitors. What is the daily strategy for price checking and market analysis – in this session we dive into it.
Length 2- 3 hours
Promotion – this would be launching your product, doing coupons, getting third party (off Amazon) traffic to your product listing page. How to setup cross promotions, how to make the most of your various listings to put them all together and maximize sales.
Length – 3-6 hours (depending on how much off site we want to do)
PPC (Pay Per Click) – Amazon now is all about paid advertising. To get to teh top 2 spots, you need to pay. And is it worth it? If you product listing and pricing (covered earlier) is good, then it almost always makes sense to also invest in the advertising campaigns Amazon encourages. Here we will go through setting up auto camapaigns. Converting to manual campaigns, and what is required for daily oversight of a PPC campaign on Amazon.
Length – 2 – 3 hours
Reporting – putting it all together. What should you be looking for in your Amazon sales performance? We go through key reports and metrics you should be using. These KPi reports should be presented to your management team and used as a guiding force of your long term strategy and success on Amazon
Length – 1 – 2 hours.
China Product Sourcing How To Find & Export Products From China
• Part 1: Finding Suppliers
• Part 2: Bargaining
• Part 3: Placing The Order And Seeing It Through
- What makes a good landing page
- Evergreen landing pages vs Campaign private landing pages
- CTA, KPI, metrics to look for
- Setting up your conversion rate optimization (CRO) campaign
- Stay ahead of the curve as we move to web3.0.
- Differences of the current web (web2) and the future internet (web3)
- Learn the concepts and strategy of NFTs in your product based business
- Get actionable insights on how to adjust your marketing strategy for this new wave.
Are you a factory or business owner that doesn’t yet have a brand? Want to leverage existing brands to quickly launch products and grow your revenue?
In this workshop, we will discuss insights on how to find brands to license, tactics for quickly licensing and scaling, and how to grow your own brand once you have these fundamentals in place.
Working online is more important than ever. In these workshop we will go through:
- Tools and mindset shift to move online
- Organization chart, job description, and hiring process to scale online
- Maintaining an online team for stability and growth.
Who doesn’t want consistent, evergreen, “free” traffic for their online business?
Here we will go through (based on your company’s current skill level) Search Engine Optimization, setup, strategies, and growth & how to add this practice throughout the company and have your team prepared for growing organic traffic.
Check out Mike speaking on Events
Listen to some success storiesHear what our clients have to say!
Prior Speaking events
Nov 22, 2014 – Speaker At PostMortem Hong Kong on Failure Experiences: “Zombie”, Recap of the PostMortem Hong Kong event we had today Nov 22, 2014. Borrowed the bio’s from the Post Mortem website and then I write up a recap of each of the sessions and what I learned blog post here
July 14, 2014 – Hong Kong Mensa group about turning your ideas to life, blog post here
July 4, 2014 – CRCC Asia MBA program – speaking on Mike’s story starting an startup in China- coming here , registering a company, hiring staff, sourcing from factories, getting a huge quality control problem, shutting down my office, re-building, refocusing and trying a different angle
June 25, 2014 – Hosted a private training seminar on SEO basics for International as well as China internet to Blisscloud company (now esoon) in Shanghai, China
Feb 9, 2014 – China Business workshop speaker in Sunny Isles, Florida, USA
Nov 22, 2013 – Social Media Trends in China by Michael Michelini, as part of a One Internet Day for Typhoon Haiyan affected families
Sept 14, 2013 – Speaker at Shenzhen’s first Barcamp speaker series on my experiences doing business in China as a foreigner
Aug 24, 2013 (evening) – Speaker “human library” shenzhen speaker series in Children’s Place, futian
Aug 24, 2013 – Training seminar on Linkedin and Social media for International business and lead generation for Ssicy Lo.
Aug 19, 2013 – Shanghai, China training seminar on using Linkedin for business for export B2B businesses
July 7, 2013 – Facilitator at Xiamen, China’s first Startup Weekend.
June 25, 2013 – Gave a guest lecture at beijing university at shenzhen on my entrepreneurship experiences
June 1, 2013 – Hosted third Social Agent meetup to train Chinese social media enthusiasts on building leads and sales in China
May 25, 2013 – Pitched Social Agent in front of over 400 Chinese entrepreneur enthusiasts at 36KR’s ODay in Shenzhen
April 27, 2013 – Hosted a Social Media for export B2C businesses in Xindanwei cafe in Shanghai, China
April 21, 2013 – Facilitator at Shanghai, China Startup Weekend
April 13, 2013 – Hosted Social Agent’s second meetup for agents to learn and get active
April 12, 2013 – Pitched at Innovalley’s Opening Kickoff day at Shenzhen Convention and Exhibition Center, in Futian. April 10, 2013 – Hosting a private SEO course in a chinese e-commerce company
April 9, 2013 – Pitched at Echelon’s Hong Kong satellite competition
April 6, 2013 – Pitched at Startup Asia annual conference in Singapore
Feb 28, 2013 – Hosted first Social Agent meetup to recruit and train agents interested in helping Western businesses sell in China
Feb 23, 2013 – Spoke at Barcamp Hong Kong about cultural differences in China and opening your company and operating at a small business
Jan 20, 2013 – Another Startup Weekend Shenzhen
Dec 26, 2012 – Pitched Weibo Agent at Innosai open day in Beijing, China
Dec 15, 2012 – shared stories of a white guy trying to do business in china at tedx zhuhai, China
Dec 7, 2012 – Pitched Weibo Agent to 3W cafe main investors in shenzhen, China
Dec 6, 2012 – Shared about Social Media for “real business” at the IMPC Mobile Internet New Trend Summit in the Convention and Exhibition Center, Futian, China
Nov 11, 2012 – Another Startup Weekend, Shenzhen (at Qidian Cafe)
Oct 30, 2012 – Pitched Weibo Agent at Chinaccelerator Demo Day in Beijing, China
Sept 18, 2012 – Pitched Angelvest in Beijing, China
August 24, 2012 – Shared at Chinaccelerator 10×10 day on Social Media and not being a robot, in Shanghai, China
July 26, 2012 – Keynote speaker at 3W shenzhen’s opening night, sharing about using English Social Media to build trust and branding to Western business people.
June 26, 2012 – Featured speaker at NextStep series in Shanghai, China
June 22, 2012 – Co-Host of Apptime App hackathon inside the GMGC Shanghai conference
June 3, 2012 – Facilitator of Guangzhou, China’s first Startup Weekend
May 24, 2012 – Panelist on Chinese Social Media at the G2E Asia gaming conference in Macau
May 19, 2012 – Facilitator at Seattle Startup weekend, USA
May 13, 2012 – Hosted and speaker at China business workshop in Los Angeles, California
Mar 29, 2012 – Assisted Allrecipes.com on their China visit to find partners
April 16, 2012 – Hosted a Guangzhou meetup for the Canton Fair.
April 7, 2012 – Speaker at Shenzhen Mini Maker Faire
April 6, 2012 – Hosted a massively successful Startup Weekend Shenzhen inside Tencent headquarters
March 30, 2012 – Speaker at Xiamen, China’s GOMX SEO conference
Feb, 25 2012 – speaker at DigitalFilipino ecommerce summit on how to attract angel investors (digitalfilipino post)
Feb 22, 2012 – Hosted a training and Implementation for a chinese marketing team while a USA team member was visiting Shenzhen, China
Feb 18, 2012 – Host / Tour Guide for Hong Kong Hacker group to visit Hua Qiang Bei, Shenzhen
Feb 2012 – organizer / moderator at SNS (social media) brainstorming session for Hiwto members.
Jan 2012 – SNS twitter intermediate level, hiwto.com
Dec 2011 – Training at TomTop e-commerce on Social media, Bao An, Shenzhen
Dec 2011 – Speaker on panel about Social Media trends, Hiwto Foreign E-commerce Annual Meeting, Shenzhen, China
Nov 2011 – organizer, First official Shenzhen startupweekend.org local event.
Sept 2011 – NJ, USA, stevens institute of technology university speech, Tactics selling in China
Sept 2-4, 2011 – Organizer, BootUP! Weekend Shenzhen, build startup in a weekend
Aug 2011 – Organizer + speaker at First Startups Shenzhen meeting, speaking on what is a startup, how to get into the startup industry.
July 2011 – organizer, SZteam coworking office launch party event
July 2011 – StartupsHK speaker, Experiences Doing business in Shenzhen, China
March 2011 – Shenzhen E-commerce meetups, speaking on Conversion optimization + B2B lead generation
March 2011 – Xiamen SEO conference (timev), speaking on English social media, differences between Weibo + Twitter tech.hexun.com article
Jan 15, 2011 – Speaker, organizer, 1st Shenzhen Marketing e-commerce meetup, USA and China e-commerce differences
Jan 2011 – Speaker, Social Media meetup, Manila, Philippines
Dec 2010 – Speaker, Twitter Meetup Hong Kong
Oct 2010 – New Jersey, Stevens Institute of Technology university speech on Experiences doing business in China
May 2010 – 3 day training seminar at Star Prototype China, Zhongshan city, China
March 2010 – China internet event, Xiamen – Using SEO/SEM for International trading + Sourcing, tech.163.com coverage
Sept 2009 – Nanjing SEO event (timev) case study on on-site optimization
Aug 2009 – Local Shenzhen internet conference (for trade fair promotion) – Social Media Intro
Sept – Dec 2009, 4 time Lectured to Jinan University e-commerce program of Shenzhen – differences between Chinese and USA e-commerce + link building tactics
July 26, 2009 – punch party speaking about cultural differences between USA and China (douban event)
June 2009 – SalesLion SEO Shenzhen, summer 2009 – social media intro
NEWS / ARTICLES
10 Must Follow Twitter Accounts to follow Tech in Asia
May 29, 2013 – Interviewed on China Business Cast
Episode 1: PROFITING FROM CHINESE SOCIAL MEDIA
Feb 2012 – Between China & Hong Kong, Meet eCommerce B2B Expert Michael Michelini – Interview – *** The page is offline – check Mike’s archives here original page was http://dodeqa.com/2012/02/29/between-china-hong-kong-meet-ecommerce-b2b-expert-michael-michelini-interview/ Dodeqa.com ecommerce blog interview
Mar 2012 – Fulfillment and drop-shipping from China: Q&A with an expert Quality Inspection .org Q&A
TRAINING + PRESENTATIONS PREPARED:
Social Media introduction
Link Building Tactics & Strategy
Differences between USA and China ecommerce
Differences between doing business in USA and China
Using Excel for SEM and PPC
Introduction to American culture
SEO + WEB CLIENT LIST:
Cisco – Chinese Social Media implementation, 2012
SZdowin – China SEO analysis and 1 day training/consulting
Tomtop – on site Social Media training in Bao An, China
Merchant Solutions LLC – full service SEO
Star Prototype China – 3 day onsite consulting
Parallel Phenomena, Inc, New York Bar Store – full service SEO
Intouch Quality – consulting and full service SEO
Trademic – 2 month onsite consulting
alljewishlinks – full service SEO
Pandora88 – ecommerce site implementation
ATC-distribution – e-commerce optimization
Passagemaker China – SEO site rebuild, consulting
Foksy Jewlery – full service SEO
Foblc Logistics – full service SEO
POP Displays – SEO site implementation
Cheergreat – SEO site implementation
Faraway Capital – site implementation
Iestrading.com.br – wordpress training
52edmw – site implementation
3golds – site implementation