Training and Speaking Sessions

Overview of Various Training sessions Mike has and can do for your company.
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Drop Shipping From China

Drop Shipping From China
How To Start A Dropship Business From China

3 hour workshop

• Part 1: DropShip Sources & Integration
• Part 2: Differentiation
• Part 3: Communication Tactics
• Part 4: Marketing Tactics (SEO), and Case Studies

Amazon FBA Setup & Launch (Private Label)

Amazon FBA Setup and Structure For Private Label

3 hour workshop

• Part 1: Thought process on when opening an Amazon Seller Central Account
• Part 2: Where should you register your company?
• Part 3: Setting up your listings, dos and don’ts
• Part 4: Marketing tactics to grow your Amazon listing even before you launch
• Part 5: Case studies from other attendees and you!

Operating Your Complete Amazon Business

Amazon FBA Operations (Seller Central)
2 Days, On site

• Part 1: Customer Service In Amazon
• Part 2: Listing Creation and Optimization
• Part 3: Inventory And Logistics
• Part 4: Pricing Strategy
• Part 5: Promotion Strategy
• Part 6: PPC Paid Advertising
• Part 7: Reports

CLIPPPR Method

Customer Service – Amazon is a customer centric platform, and your main job is to ensure the customer is fully satisfied with their order. Here we discuss strategies to keep your customer service top notch, and also how to leverage that for more positive endorsements and sales.

Length: 2 – 3 hours

Listing Creation and Optimization – Your product page on Amazon is called a listing. This is what customers see when deciding to buy your product – how can you make the most of this chance to convert that visitor to an order? In this session we go through tactics for maximizing clicks and sales.

Length – 3 – 4 hours

Inventory Control and Logistics – what will it take to get your product into the Amazon FBA warehouse. how to create shipping plans, how to oversee your stock levels and ensure you reduce your risk of running out of stock.

Length – 2-3 hours.

Pricing – as any marketing project, pricing strategy is a big part. What is the thought process when deciding the price of your product on Amazon? How do you compare to your competitors. What is the daily strategy for price checking and market analysis – in this session we dive into it.

Length 2- 3 hours

Promotion – this would be launching your product, doing coupons, getting third party (off Amazon) traffic to your product listing page. How to setup cross promotions, how to make the most of your various listings to put them all together and maximize sales.

Length – 3-6 hours (depending on how much off site we want to do)

PPC (Pay Per Click) – Amazon now is all about paid advertising. To get to teh top 2 spots, you need to pay. And is it worth it? If you product listing and pricing (covered earlier) is good, then it almost always makes sense to also invest in the advertising campaigns Amazon encourages. Here we will go through setting up auto camapaigns. Converting to manual campaigns, and what is required for daily oversight of a PPC campaign on Amazon.

Length – 2 – 3 hours

Reporting – putting it all together. What should you be looking for in your Amazon sales performance? We go through key reports and metrics you should be using. These KPi reports should be presented to your management team and used as a guiding force of your long term strategy and success on Amazon

Length – 1 – 2 hours.

Product Sourcing From China

China Product Sourcing
How To Find & Export Products From China

3 hours

• Part 1: Finding Suppliers
• Part 2: Bargaining
• Part 3: Placing The Order And Seeing It Through

Leveraging Content Creation Consistency to Have Your Audience Take Action

They always say content is king, but if it isn’t done consistently and isn’t targeting the right people it means nothing. Mike Michelini, host of Global From Asia will share insights of how 6+ years of podcasting and content creation has built multiple businesses and an audience that supports him in various business ventures (Ecommerce Gladiator being one).

Building a Landing Page System For Measurable And Scalable Results

Content creation is good, but we need to also make calls to actions and landing pages. What should we be capturing, what should we measure, and how to know if it is working? Taking an example from eCommerce and Amazon FBA, we will go through some tips on landing page creation, purpose, traffic, capturing, and measurement.

Michael Michelini, CEO of Shadstone Limited has spoken at the following events:

Contents:
• Prior Speaking Events
• Training + Presentations Prepared
• SEO and Web Client List

Prior Speaking Events

Nov 22, 2014 – Speaker At PostMortem Hong Kong on Failure Experiences: “Zombie”, Recap of the PostMortem Hong Kong event we had today Nov 22, 2014. Borrowed the bio’s from the Post Mortem website and then I write up a recap of each of the sessions and what I learned blog post here

July 14, 2014 – Hong Kong Mensa group about turning your ideas to life, blog post here

July 4, 2014 – CRCC Asia MBA program – speaking on Mike’s story starting an startup in China- coming here , registering a company, hiring staff, sourcing from factories, getting a huge quality control problem, shutting down my office, re-building, refocusing and trying a different angle

June 25, 2014 – Hosted a private training seminar on SEO basics for International as well as China internet to Blisscloud company (now esoon) in Shanghai, China

Feb 9, 2014 – China Business workshop speaker in Sunny Isles, Florida, USA

Nov 22, 2013 – Social Media Trends in China by Michael Michelini, as part of a One Internet Day for Typhoon Haiyan affected families

Sept 14, 2013 – Speaker at Shenzhen’s first Barcamp speaker series on my experiences doing business in China as a foreigner

Aug 24, 2013 (evening) – Speaker “human library” shenzhen speaker series in Children’s Place, futian

Aug 24, 2013 – Training seminar on Linkedin and Social media for International business and lead generation for Ssicy Lo.

Aug 19, 2013 – Shanghai, China training seminar on using Linkedin for business for export B2B businesses

July 7, 2013 – Facilitator at Xiamen, China’s first Startup Weekend.

June 25, 2013 – Gave a guest lecture at beijing university at shenzhen on my entrepreneurship experiences

June 1, 2013 – Hosted third Social Agent meetup to train Chinese social media enthusiasts on building leads and sales in China

May 25, 2013 – Pitched Social Agent in front of over 400 Chinese entrepreneur enthusiasts at 36KR’s ODay in Shenzhen

April 27, 2013 – Hosted a Social Media for export B2C businesses in Xindanwei cafe in Shanghai, China

April 21, 2013 – Facilitator at Shanghai, China Startup Weekend

April 13, 2013 – Hosted Social Agent’s second meetup for agents to learn and get active

April 12, 2013 – Pitched at Innovalley’s Opening Kickoff day at Shenzhen Convention and Exhibition Center, in Futian.

April 10, 2013 – Hosting a private SEO course in a chinese e-commerce company

April 9, 2013 – Pitched at Echelon’s Hong Kong satellite competition

April 6, 2013 – Pitched at Startup Asia annual conference in Singapore

Feb 28, 2013 – Hosted first Social Agent meetup to recruit and train agents interested in helping Western businesses sell in China

Feb 23, 2013 – Spoke at Barcamp Hong Kong about cultural differences in China and opening your company and operating at a small business

Jan 20, 2013 – Another Startup Weekend Shenzhen

Dec 26, 2012 – Pitched Weibo Agent at Innosai open day in Beijing, China

Dec 15, 2012 – shared stories of a white guy trying to do business in china at tedx zhuhai, China

Dec 7, 2012 – Pitched Weibo Agent to 3W cafe main investors in shenzhen, China

Dec 6, 2012 – Shared about Social Media for “real business” at the IMPC Mobile Internet New Trend Summit in the Convention and Exhibition Center, Futian, China

Nov 11, 2012 – Another Startup Weekend, Shenzhen (at Qidian Cafe)

Oct 30, 2012 – Pitched Weibo Agent at Chinaccelerator Demo Day in Beijing, China

Sept 18, 2012 – Pitched Angelvest in Beijing, China

August 24, 2012 – Shared at Chinaccelerator 10×10 day on Social Media and not being a robot, in Shanghai, China

July 26, 2012 – Keynote speaker at 3W shenzhen’s opening night, sharing about using English Social Media to build trust and branding to Western business people.

Jun 26, 2012 – Featured speaker at NextStep series in Shanghai, China

June 22, 2012 – Co-Host of Apptime App hackathon inside the GMGC Shanghai conference

June 3, 2012 – Facilitator of Guangzhou, China’s first Startup Weekend

May 24, 2012 – Panelist on Chinese Social Media at the G2E Asia gaming conference in Macau

May 19, 2012 – Facilitator at Seattle Startup weekend, USA

May 13, 2012 – Hosted and speaker at China business workshop in Los Angeles, California

Mar 29, 2012 – Assisted Allrecipes.com on their China visit to find partners

April 16, 2012 – Hosted a Guangzhou meetup for the Canton Fair.

April 7, 2012 – Speaker at Shenzhen Mini Maker Faire

April 6, 2012 – Hosted a massively successful Startup Weekend Shenzhen inside Tencent headquarters

March 30, 2012 – Speaker at Xiamen, China’s GOMX SEO conference

Feb, 25 2012 – speaker at DigitalFilipino ecommerce summit on how to attract angel investors (digitalfilipino post)

Feb 22, 2012 – Hosted a training and Implementation for a chinese marketing team while a USA team member was visiting Shenzhen, China

Feb 18, 2012 – Host / Tour Guide for Hong Kong Hacker group to visit Hua Qiang Bei, Shenzhen

Feb 2012 – organizer / moderator at SNS (social media) brainstorming session for Hiwto members.

Jan 2012 – SNS twitter intermediate level, hiwto.com

Dec 2011 – Training at TomTop e-commerce on Social media, Bao An, Shenzhen

Dec 2011 – Speaker on panel about Social Media trends, Hiwto Foreign E-commerce Annual Meeting, Shenzhen, China

Nov 19, 2011 – speaker at Shenzhen SYB (start your business) club douban post | Blog post

Nov 2011 – organizer, First official Shenzhen startupweekend.org local event.

Nov 4, 2011 – organizer, Techcrunch meetup in Shenzhen techcrunch article | blog post | 2

Sept 2011 – NJ, USA, stevens institute of technology university speech, Tactics selling in
China

Sept 2-4, 2011 – Organizer, BootUP! Weekend Shenzhen, build startup in a weekend

Aug 2011 – Organizer + speaker at First Startups Shenzhen meeting, speaking on what is
a startup, how to get into the startup industry.

July 2011 – organizer, SZteam coworking office launch party event

July 2011 – StartupsHK speaker, Experiences Doing business in Shenzhen, China

May 2011 – CCTV Chinese Television interview, foreigners in Shenzhen, China with product inventions CCTV link | [english blog post]

March 2011 – Shenzhen E-commerce meetups, speaking on Conversion optimization + B2B
lead generation

March 2011 – Xiamen SEO conference (timev), speaking on English social media, differences between Weibo + Twitter tech.hexun.com

Jan 15, 2011 – Speaker, organizer, 1st Shenzhen Marketing e-commerce meetup, USA and
China e-commerce differences

Jan 2011 – Speaker, Social Media meetup, Manila, Philippines

Dec 2010 – Speaker, Twitter Meetup Hong Kong

Oct 2010 – New Jersey, Stevens Institute of Technology university speech on Experiences
doing business in China

May 2010 – 3 day training seminar at Star Prototype China, Zhongshan city, China

March 2010 – China internet event, Xiamen – Using SEO/SEM for International trading +
Sourcing, tech.163.com coverage

Sept 2009 – Nanjing SEO event (timev) case study on on-site optimization

Aug 2009 – Local Shenzhen internet conference (for trade fair promotion) – Social Media
Intro

Sept – Dec 2009, 4 time Lectured to Jinan University e-commerce program of Shenzhen –
differences between Chinese and USA e-commerce + link building tactics

July 26, 2009 – punch party speaking about cultural differences between USA and China (douban event)

June 2009 – SalesLion SEO Shenzhen, summer 2009 – social media intro

March 2009 – SMX Xiamen China, 2009 annual conference – SEO keyword research, Sina coverage | sina 2

News / Articles

10 Must Follow Twitter Accounts to follow Tech in Asia
http://www.techinasia.com/10-mustfollow-twitter-accounts-understanding-tech-startups-asia/

May 29, 2013 – Interviewed on China Business Cast – Episode 1: PROFITING FROM CHINESE SOCIAL MEDIA

June 3, 2012 – Episode #3: All Roads Lead To China – Product Sourcing and Manufacturing

Feb 2012Between China & Hong Kong, Meet eCommerce B2B Expert Michael Michelini – Interview – *** The page is offline – check Mike’s archives here original page was http://dodeqa.com/2012/02/29/between-china-hong-kong-meet-ecommerce-b2b-expert-michael-michelini-interview/ Dodeqa.com ecommerce blog interview

Mar 2012Fulfillment and drop-shipping from China: Q&A with an expert Quality Inspection .org Q&A

Training + Presentations Prepared:

SEO introduction
Social Media introduction
Ecommerce introduction
Link Building Tactics & Strategy
Differences between USA and China ecommerce
Differences between doing business in USA and China
Keyword research
Using Excel for SEM and PPC
Introduction to American culture

SEO + Web Client List:

Cisco – Chinese Social Media implementation, 2012

SZdowin - China SEO analysis and 1 day training/consulting
Tomtop - on site Social Media training in Bao An, China
Merchant Solutions LLC - full service SEO
Star Prototype China - 3 day onsite consulting
Parallel Phenomena, Inc, New York Bar Store – full service SEO
Intouch Quality - consulting and full service SEO
Trademic - 2 month onsite consulting
alljewishlinks - full service SEO
Pandora88 - ecommerce site implementation
ATC-distribution - e-commerce optimization
Passagemaker China - SEO site rebuild, consulting
Foksy Jewlery - full service SEO
Foblc Logistics - full service SEO
POP Displays - SEO site implementation
Cheergreat - SEO site implementation
Faraway Capital - site implementation
Iestrading.com.br - wordpress training
52edmw - site implementation
3golds - site implementation
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