Michael Michelini

Step into my Office

American tech entrepreneur in Asia

Who Is

Michael Michelini 迈理倪

About Michael Michelini
Grew up in NorthEast USA (CT, NJ, NYC)
3rd generation American
Grandparents from Italy, Russia, France, Canada
First website in 1999
Deutsche Bank, Wall St. 2002 – 2007
Selling online since 2003
Moved to China end of 2007

2004- 2011: E-commerce company selling home & gift products B2C in USA
2008 – 2010: Sourcing & logistics office in China, Call Center in Philippines
2010 – now: Shadstone Ltd, Assist USA & China companies via training / consulting
2011 – now: Startup Weekend’s China Facilitator
2012 – now: Latest venture – SocialAgent.me – helping companies find sales in China

Consulting and Training






Mike Michelini Media

Startup Weekend China



Startup Weekends are weekend-long, hands-on experiences where entrepreneurs and aspiring entrepreneurs can find out if startup ideas are viable. On average, half of Startup Weekend’s attendees have technical or design backgrounds, the other half have business backgrounds.

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Mike's Blog

Launched a Wechat Official Page

As we are “de-thawing” from the long Chinese New Year, I have been busy setting up an official Wechat account for the blog and podcast. For those not familiar, Wechat is a chat app (and more) that has taken over the Chinese internet and mobile phone by storm. Funded by the massive Chinese internet company Tencent, it seems like an unstoppable force in China, and even out side of China it is getting traction. I recently had a podcast with Brent Deverman about leveraging Wechat for business if you want to check that out for more inside information on how … Continue reading Launched a Wechat Official Page

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Happy Chinese New Year – Year of the Sheep (or Goat)

Just a quick “Happy Chinese New Year” from me and the family here in Shenzhen. Stayed local and just got work, sleep, and family time in. Last week was the official holiday week, and there are a couple more days with the “government official holiday” ending on the 24th – but most people still won’t be back in the office until March. It is always a bit, strange, feeling as a Westerner in China during the New Year. And it was a late Chinese New Year compared to the Solar New Year (Jan 1) with almost 2 months in between. … Continue reading Happy Chinese New Year – Year of the Sheep (or Goat)

The post Happy Chinese..

Book Review: Zombie Loyalists -> I’ve Been Bitten!

Just finished reading the new book by Peter Shankman, “Zombie Loyalists”. I’m so excited I devoured the book as soon as it was released a couple weeks ago, and just finished it over the weekend. I listened to Peter speak as keynote at a DCBKK in 2013 (Dynamite Circle mastermind conference and he really moved me at that speech, discussing how “There is Serious Business in Being Nice” (I have some highlights on a blog post from my DCBKK experience. I guess that is when he “bit me” and I became one of his Zombie Loyalists. I am always excited … Continue reading Book Review: Zombie Loyalists -> I’ve Been Bitten!

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“ Most people achieved their greatest success one step beyond what looked like their greatest failure. ”- Brian Tracy

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